The Vast Majority of CMOs Expect Their MarTech Spend to Grow 2023 marketing technology spending represented some 30 percent of overall mark...
Continue reading »A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. From boar...
Continue reading »B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers ...
Continue reading »Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fierc...
Continue reading »B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing effor...
Continue reading »What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? W...
Continue reading »For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it...
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